Want to know the essential things to include in your website about page? These are the top #3 must-haves for your about page.

Writing your website’s about page can feel super overwhelming, but trust me, it’s going to be one of your most popular and useful pages on your website.

Your website about page is where readers get to know YOU and why they should stick around.

As a website designer, here are five must-haves for your about page that you won’t want to miss.

Best Things to Include on Your Website About Page:

This post will you walk you through how important your about me page is and my top #5 must-haves to include on your website about page.

1. Your Ideal Client

A common misconception is you might think your about page is all about you—however, your about page offers a great opportunity to connect with your audience. Your about me should be intentional and show visitors that this site was created with their needs in mind.

For example, if I were a florist based in Chicago, I would include: “You’re a Chicago bride dreaming of a stunning floral arrangement that reflects your unique style and vision for your wedding day—welcome, you’ve found your floral designer!”

2. Your Value Proposition

After you define your ideal clientele or reader, it is crucial to share what value you will add to your client. Let the client know you understand their needs, and you have a value-added solution.

For example, if I were a florist in Chicago, I would emphasize my ability to create bespoke floral arrangements that not only enhance the beauty of your wedding but also perfectly complement your personal style and vision.

3. Your Personal Bio

Now let’s dive into your backstory, but remember not to overshare. Share aspects of your life that relate to your blog or business.

To create a creative website bio, you can include 2-3 fun facts about yourself, such as hobbies, interests, pets, etc., to personalize your bio and connect with your audience.

4. A High-Quality Photo of Yourself

Adding a high-quality photo of yourself is crucial; I always recommend a professional branding photoshoot, but that isn’t always budget-friendly. Ensure you have a professional-looking photo—it helps you connect with your audience and makes a significant difference for your clients.

As a florist, consider including a photo of yourself arranging a stunning bouquet to showcase your expertise and passion for floral design.

5. Call-to-Action

One of the most forgotten items on an about page is the call to action! It’s crucial for guiding your client on what they should do next.

When you do this effectively, you can more easily welcome your Ideal Client into your world!

So to recap…

Writing your about page does not have be overwhelming, stick to these #5 tips…

Above is an about me page checklist.

Need help creating or updating your website?

I understand this is a lot to process, which is why I specialize in custom website design and am eager to assist you with redesigning your website. My clients not only stand out online but also elevate their pricing, attract high-quality leads, and book clients they genuinely enjoy working with.

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